We make STATEMENTS.  We make TRENDS.  We make EYEWEAR.

We started in 2006, when we launched our first collection.  Since then its been non stop...

LIFE was created because we LOVE it.  We wanted to ADD to it.  We design eyewear that fit peoples need to express themselves. 

Our partner factory has been manufacturing Sunglasses for the last 50 years.  The founder taught his children, who then taught their children.  We believe in tradition.  We honor craftmanship and heritage.

Being Italian is not just in the details.... Its in the Attitude!  LIFE is more than attitude.  It's what you make of it.